JibJab: Director of Production
In my current role at JibJab, I lead the content production team, overseeing everything from strategic planning and content development to physical production and creative direction. My mandate is to ensure that all new content keeps our million+ subscribers laughing and sharing our video greeting cards Starring You™.
P.S. In case you’re unfamiliar with JibJab, the Christmas ad below—which I wrote, produced, and creative directed—should help clarify…
Brand Partnerships Portfolio
Partnership - Hot Wheels: Monster Trucks LIVE
I spearheaded a dynamic brand partnership with Hot Wheels: Monster Trucks LIVE, where we created custom Jibjab-style videos for arena jumbotrons to engage attendees. This innovative activation was the first time Jibjab participated in a live event. The Jumbotron successfully reached over 50,000 attendees in less than four months, driving increased engagement and amplifying brand visibility for JibJab while delivering increased value for the Hot Wheels: Monster Trucks fans.
Licensing Deal - Build-A-Bear Workshop: I developed and led a licensing deal with Build-A-Bear Workshop to create a video that has generated over $150k in new subscription revenue and been shared over 75,000 times. The video’s engaging content resonated with audiences, driving both brand awareness and significant financial return—for both JibJab and our partner.
Partnership - Jonas Brothers: By partnering with The Jonas Brothers, we generated over 2 million social media interactions in just two weeks. This collaboration featured the Jonas Brothers themselves as your fairy godbrothers, and utilized innovative marketing social posting strategies to significantly boost brand engagement for both JibJab and the Jonas Bros’ Christmas album, reaching a wide audience and fostering a strong, interactive connection with fans.
Partnership - Cherry Hill Partners: In partnership with Cherry Hill Partners, the largest mall Santa company in the U.S. with over 900 Santas, we created an original song to encourage folks to go to the mall and meet Santa. The campaign drove significant engagement during the holiday season. It generated 134,878 total shares across web and mobile, with over 591,000 total views. Other marketing efforts reached over 9 million people via email and mobile push, resulting in 22,000+ interactions and 315,000+ social media reach.
Partnership - Thursday Night Football X JibJab Camera During the 16 weeks of Thursday Night Football, the brand new app, “JibJab Camera” was downloaded 342,597 times and generated 2.4 million content views for the NFL. We created over 700 pieces of content, including 40 new pieces each week, which resulted in 169,331 shares across all 18 games. Content included animated stickers, personalizable gifs, and a variety of team-specific stickers and dances, driving significant fan engagement and boosting brand visibility
Paid Partnership - LUCKY CHARMS: In our paid partnership with General Mills and Lucky Charms, a custom video became the 3rd most shared on web and 5th on app during the holiday window. During its 2-day front-page feature, it was the most shared piece across both platforms. The campaign generated over 2.3 million mobile app push reach, 50,000+ interactions on JibJab's social channels, and a total of 70,000+ shares across web and app. Email and social media efforts further amplified the reach, with nearly 3.6 million email recipients engaging with the content.
Partnership - AMC’s The Walking Dead: We partnered with The Walking Dead to create 9 personalized ecards using exclusive show footage, generating 64,669 total shares across web and mobile. The campaign reached over 2.5 million people via mobile push and email, with 320,000+ social media reach and 10,200+ interactions, evidence deep engagement among fans, particularly through mobile and email marketing channels.
Paid Partnership - The Maury Povich Show: In partnership with the Maury Show, I led the creation of a personalized Father’s Day ecard inspired by the iconic "You ARE the Father" segment. The ecard became the third most shared content piece across web and mobile during Father’s Day 2018. An organic Facebook post and mobile app push reached nearly 3 million people just one day before the holiday, driving significant engagement and brand visibility for both The Maury Show and JibJab.
Partnership - TNT/TBS All Elite Wrestling: In partnership with All Elite Wrestling, we created custom FREE ecards for wrestling fans to personalize and share. Marketing efforts reached over 215,000 people via mobile app push and 50,000 on JibJab’s Instagram, driving nearly 1700 interactions. The campaign, which included 3 free clips, email partnerships, amplifying brand visibility within the wrestling fan community.
PROJECTS FROM A LITTLE FURTHER BACK IN TIME
DreamWorks Animation SKG: Business Development Project Manager
At DreamWorks, I was a business development project manager. I sourced and oversaw a variety of IP licensing deals, most notably, an educational MMORPG based in the world of DreamWorks Animation's beloved franchise. Through a new approach to product launch campaigns and partnerships I achieved a 10% increase engagement, elevated mobile downloads to 2million, and increased daily average users to 205,000.
Cartoon Network: Product Manager & Content Producer
I began my career at Cartoon Network Digital, where I managed weekly web game launches, streaming app development, and production of interactive and video content for a unique mobile app called Cartoon Network Anything that delivered an endless feed of short-form video, memes, minigames, polls, quizzes, and choose-your-own-ending short cartoons.