Words, Words, Words
My writing experience includes website and product copy, newsletters, television ads, song lyrics, pitch materiel, social media content, live event scripts, and more. This is a limited sample of my work, so if you don’t see what you’re looking for, just let me know and I’ll get it for you posthaste!
Radio & Television
I wrote, produced, and directed these ads to support marketing campaigns for JibJab and associated products.
Web Content
In addition to writing the lead-in copy and end card messaging for JibJab’s videos and ecards, I spent a year redefining strategy, creating, writing, and posting all content for JibJab’s Instagram and Facebook. My efforts amplified JibJab's social presence significantly by bring instagram followers from 30,000 to 100,000 and strategically gaining an additional 100,000 new Facebook followers in under 1 year.
I also write lyrics for various JibJab ecards, including the hit Pumpkin Spice Latte Song. In the past 3 years, this short ecard has been shared nearly 50,000 times and generated well over $100k in subscription revenue for Jibjab.
In support of the release of StarringYou™ Books, I wrote and produced a short sizzle video to promote and explain the fledgling product.
From 2019-2021, I researched, compiled, wrote, and sent a weekly newsletter for The Happy Broadcast. Each edition included a variety of news stories, activities, and internet goings-on aimed at helping recipients start their week on a positive note!
I also frequently include copy promoting new additions to The Happy Broadcast portfolio.
Finally, each newsletter includes a weekly act of kindness…
…and a fun video to round it all out!
If you haven’t seen what you’re looking for, just contact me and I’ll get it to you right away!